Friday, 28 July 2017

How Social Media Marketing helps Bloggers

Let's understand how crucial is social media to the success of a blog.
social media marketing
It’s almost impossible to cover marketing or promotion techniques for every blog on every social media site because each blog works differently and so does and each social media site. But here are some benefits that you will incur if you start social media marketing.
Free, Niche-Oriented Traffic: There are tons of social bookmarking websites floating around on the web. Some of these sites have users who will be really engaged with your content. When you find them, these users will be magnetized to your content, and your site will benefit from hyper-targeted, free traffic.
Increased Domain Authority: Search engines give a lot of importance to social bookmarks. If a blog is linked with a popular social bookmarking/social media site, it will grow in Domain Authority. 
Better Visibility And Popularity: Most bookmarking websites have a voting/ranking system. If your content is really good, then you will get positive signals from that site which will help in driving targeted traffic to your blog.
Cheaper and Better Conversions: Using other methods to drive traffic like PPC advertising, CPM advertising, and banner ads are costly, whereas paying for social media traffic is cheap and highly targeted.
Get Higher Ranking in SERPs: Search engines give some importance to content shared on social media sites. The main purpose of search engines is to provide better results for users. Since those contents are being submitted by individuals, if you’re actively campaigning on Facebook, Twitter, Google Plus, and others, your rank in search engines will increase.
Better Crawling of Blog: Social media promotion helps in better and faster crawling of your site. Promoting old content on social media sites helps in a better and deeper indexing of your site. You can also try creating resource pages (like SML’s WordPress guide) to always keep old posts relevant and shared on social media.
Brand Domination: With social media sites, you can turn your blog into a global brand. Users will be active and constantly discussing your blog and your work. This will build your blog’s reputation and authority, ultimately bringing in more and more traffic.

Do’s and Don’ts of Social Media Marketing

  • Firstly, social media sites are all about being social.
  • Instead of being a machine, you need to be a human. You need to understand people’s emotions and offer content/media/product based on their moods.
  • Identify your niche, and cater to that niche.
  • Getting numbers are good for any business, but focus more on acquiring targeted users. If you throw your net too wide, you may catch negativity from untargeted visitors.

Here are some things you should and should not do on social media sites…
  • Engage with users.
  • Post in a scheduled manner. Post daily, or at a regular interval.
  • Share links/images/video related to your niche.
  • Keep an eye on social media trends and upcoming news in your niche.
  • Talk about trending topics in your niche/market.
  • Keep your profile information up to date.
  • Target users based on demographics and interests.
  • Monitor your brand presence.
  • Keep your brand the same across all platforms. Use Namecheck to help.
  • Add humor and personal touches to your updates and comments.
  • Keep an eye on competitors’ strategies.
  • Increase trust and loyalty among your users.
  • Avoid over posting.
  • Don’t drink and update.
  • Avoid spamming (too much self-promotion is spamming).
  • Avoid buying fans and users.
  • Don’t use bots to increase your numbers.
  • Never fight with your readers. Stay calm!
  • Avoid insulting your fans and subscribers.
  • Don’t ignore any feedback or comments. Acknowledge all of them.
  • Don’t spent too much time on social media sites. Your target should be to do business, and a successful business is measured by the number of sales made. From a blogger’s perspective, this could be measured by the amount of traffic driven or conversions made.
Blogging is not just about SEO and content writing. You also need to focus on increasing your social media conversions and building a brand.
This will not only help you, it will help readers, and “being helpful” is the blogging motto!
    Which social media marketing strategies are working the best for you? Let us know in the comments below.
    Speaking of social media, don’t forget to share this post! And while you’re there, don’t forget to interact with MoodSlate on Facebook, Instagram and LinkedIn!

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