Friday, 28 July 2017

How Social Media Marketing helps Bloggers

Let's understand how crucial is social media to the success of a blog.
social media marketing
It’s almost impossible to cover marketing or promotion techniques for every blog on every social media site because each blog works differently and so does and each social media site. But here are some benefits that you will incur if you start social media marketing.
Free, Niche-Oriented Traffic: There are tons of social bookmarking websites floating around on the web. Some of these sites have users who will be really engaged with your content. When you find them, these users will be magnetized to your content, and your site will benefit from hyper-targeted, free traffic.
Increased Domain Authority: Search engines give a lot of importance to social bookmarks. If a blog is linked with a popular social bookmarking/social media site, it will grow in Domain Authority. 
Better Visibility And Popularity: Most bookmarking websites have a voting/ranking system. If your content is really good, then you will get positive signals from that site which will help in driving targeted traffic to your blog.
Cheaper and Better Conversions: Using other methods to drive traffic like PPC advertising, CPM advertising, and banner ads are costly, whereas paying for social media traffic is cheap and highly targeted.
Get Higher Ranking in SERPs: Search engines give some importance to content shared on social media sites. The main purpose of search engines is to provide better results for users. Since those contents are being submitted by individuals, if you’re actively campaigning on Facebook, Twitter, Google Plus, and others, your rank in search engines will increase.
Better Crawling of Blog: Social media promotion helps in better and faster crawling of your site. Promoting old content on social media sites helps in a better and deeper indexing of your site. You can also try creating resource pages (like SML’s WordPress guide) to always keep old posts relevant and shared on social media.
Brand Domination: With social media sites, you can turn your blog into a global brand. Users will be active and constantly discussing your blog and your work. This will build your blog’s reputation and authority, ultimately bringing in more and more traffic.

Do’s and Don’ts of Social Media Marketing

  • Firstly, social media sites are all about being social.
  • Instead of being a machine, you need to be a human. You need to understand people’s emotions and offer content/media/product based on their moods.
  • Identify your niche, and cater to that niche.
  • Getting numbers are good for any business, but focus more on acquiring targeted users. If you throw your net too wide, you may catch negativity from untargeted visitors.

Here are some things you should and should not do on social media sites…
Do’s:
  • Engage with users.
  • Post in a scheduled manner. Post daily, or at a regular interval.
  • Share links/images/video related to your niche.
  • Keep an eye on social media trends and upcoming news in your niche.
  • Talk about trending topics in your niche/market.
  • Keep your profile information up to date.
  • Target users based on demographics and interests.
  • Monitor your brand presence.
  • Keep your brand the same across all platforms. Use Namecheck to help.
  • Add humor and personal touches to your updates and comments.
  • Keep an eye on competitors’ strategies.
  • Increase trust and loyalty among your users.
Dont’s:
  • Avoid over posting.
  • Don’t drink and update.
  • Avoid spamming (too much self-promotion is spamming).
  • Avoid buying fans and users.
  • Don’t use bots to increase your numbers.
  • Never fight with your readers. Stay calm!
  • Avoid insulting your fans and subscribers.
  • Don’t ignore any feedback or comments. Acknowledge all of them.
  • Don’t spent too much time on social media sites. Your target should be to do business, and a successful business is measured by the number of sales made. From a blogger’s perspective, this could be measured by the amount of traffic driven or conversions made.
Conclusion
Blogging is not just about SEO and content writing. You also need to focus on increasing your social media conversions and building a brand.
This will not only help you, it will help readers, and “being helpful” is the blogging motto!
    Which social media marketing strategies are working the best for you? Let us know in the comments below.
    Speaking of social media, don’t forget to share this post! And while you’re there, don’t forget to interact with MoodSlate on Facebook, Instagram and LinkedIn!

    Thursday, 1 June 2017

    13 BRANDING TIPS



    I’ve been at this online thing long enough to have seen some brand reputations soar, and some that have spiraled downward. There are also some things I wish I would have done differently along the way to help my own brand. These are some things I’ve learned.


    1. Give some thought to how you want others to see you

    The internet is about individuals (not just big companies or products) and has blurred the line between our personal and professional lives. We should be thoughtful about what our name conjures up.
    What words, images or feelings do you want to pop into someone’s head when they think of you or when your name comes up in conversation? Thoughtful? Professional? Intelligent? Authentic? Sophisticated? Cutting-edge? Helpful? Fun? Friendly?
    Consider writing these qualities down. Whenever you write, post, comment, update, pin, tweet, network or otherwise interact online, make sure it’s congruent with the qualities you’d like to portray. Be consistent.


    2. Figure out practical ways you can embody those characteristics

    Filter your online decisions through the lens of “How can I enhance my personal brand here?” For example, if professionalism is important to you, when you choose a business or site name, you probably don’t want to choose Fun Casual Clothing.
    If healthfulness is important to you, when you’re thinking about making money blogging, you probably don’t want to promote a fried chicken fast food restaurant in your ads.
    Don’t be rigid about it, just aware.


    3. Be consistent with who you are online and in real life

    I suppose this goes without saying, but I’ll say it because we all understand the temptation to highlight only our good stuff online. Don’t try to portray yourself one way online when in real life you are quite different. Also, if you’ve chosen to exemplify a particular quality online, find ways to work that quality into your real life.
    The thing is, it’s very likely your online and offline worlds will collide at some point so making them congruent is essential.


    4. Understand that projects come and go, but your personal brand sticks with you

    The site you’ve started or are about to start might very possibly morph into something totally different, die completely or launch you into something unexpected. I agree with Natasha who said once, “a good personal brand is the single most valuable investment you can make.”


    5. Assume if you put something online, it’ll be there forever and it will be found

    In other words, be careful and thoughtful about what you post online. Things have an uncanny way of coming back to get you.
    It’s shockingly easy to find all kinds of information about you or things you said in the past. For example, do you know about the Wayback Machine? Type in any URL and you’ll see a history. Even the stuff you thought was anonymous or private (like your private contact info) can often be looked up easily.
    So, write & share carefully and be aware of the character you exhibit.


    6. Get a good headshot to use as your avatar and around the web

    That small photo of you attached to social media sites, comments, etc. is often referred to as your avatar.
    The internet is driven by relationships. Relationships are driven by face-to-face contact. Don’t hide behind a logo, name, animated avatar, icon or a grainy phone pic. Ask someone with photographic know-how to take some good photos of you.
    Tip: If you hire a professional, be sure to specify beforehand that you would like the digital files as opposed to prints.


    7. Use your avatar effectively

    Use a high-quality photo. Your avatar is part of your personal brand. Just like big brands with recognizable logos, your avatar serves the same purpose—something that people associate with you and your online presence. Take some time to make sure your avatar is well done.
    Don’t change your avatar willy-nilly. Consistency is key when it comes to establishing a solid brand. Can you imagine how confused we’d all be if Coke changed its logo every few months? So it is with your avatar. Pick a good one and stick with it.
    Use the same avatar across the internet. Any time you are asked to upload an avatar or profile pic, use the same one. Again, consistency is key.


    8. Get a Gravatar

    This tip was a bit more relevant a few years ago before social media came on the scene and allowed us to sign into sites using our social media accounts. However, this is still something you might consider.
    Have you ever wondered how some people have a picture of themselves next to the comments they leave on a blog? That’s a Gravatar (a Globally Recognized Avatar). Getting one is dead simple and completely free. Simply go here and click the “Create Your Own Gravatar” button.
    Once you’re registered, your headshot (avatar) will show up automatically as you leave comments around the web. You are recognized by the email address you used when registering at Gravatar so make sure you use that email address whenever you leave comments.


    9. Put your avatar on your business cards

    Anyone who knows you online will undoubtedly associate you with your avatar. If you have the opportunity to meet an online acquaintance in real life, your avatar provides an instant means of recognition. Likewise, if you meet someone in real life and they want to connect with you online, the image on your business card will do the same.


    10. Use the same username across the web

    Just like your headshot or avatar, ideally you’ll want your name / username to be consistent across all social media sites.
    Whether you’re creating a new site or a new product, or you want to more firmly establish the one you’ve got, use KnowEm to search availability. They have paid-for plans for serious online types, but you can do a basic search for free. Simply type in the name you want and you’ll see if and where it’s available.
    Tip: Whenever you hear of a new social media platform, sign up and grab your username immediately. Even if you don’t use it right away, you’ll be glad to have it if you ever do.


    11. Register your name as a domain

    If you’re unfamiliar with the term domain, it’s a web address. For example, AmyLynnAndrews.com is a domain.
    I highly recommend you register your own name as a domain, even if you don’t have plans to use it right away. If you’ve got a common name like me, try a simple variation like inserting your middle name.
    You can “park” a domain, effectively holding it until you are ready to attach a website to it. Twenty bucks a year is a small price to pay in the event you might need it later on. Read my post, How to Choose a Domain Name, for more tips.


    12. Create an elevator pitch

    An elevator pitch is a clear and concise summary of your company, service, product, ebook, blog or website. The “elevator” part comes from the idea that you should be able to communicate it to someone you meet on the elevator, within the time it takes before one of you gets off. In other words, it should be short, to the point and compelling. Here are tips for creating an elevator pitch:
    ·Turn it into a question. Deborah Grayson Riegel gives this example: “If you’re a professional organizer, ask ‘You know that pile of papers you’ve got somewhere in your house that you’ve been meaning to get through? As a professional organizer, I help people finally get through it.'” I love that, you now why? Because it’s relevant. You just named my problem and offered a solution. I’m instantly drawn in.
    ·Prepare a few different versions. The version you present to the mom standing in line behind you at the grocery store might be different than the version you present to the brand representative at the conference. Of course, there’s a second tip buried in here too: always know who you’re talking to.
    ·Be normal. By that I mean, ditch the explanation that makes you sound sophisticated and important. Be relatable. Be real. Don’t lose people in the ten-dollar words.
    ·Practice it. In the mirror, to your spouse or friend, in a video or to your dog. The goal is to make it so natural it rolls off your tongue effortlessly.
    ·End with a call to action. I haven’t decided if this part should be included in the pitch itself or should be an addendum. I’m thinking the latter. After someone hears your elevator pitch, what is it you want them to do? Visit your blog? Buy your ebook? Sign up for your emails? If it seems like they’re trackin’ with you, first ask them to do something and then tell them how to do it. For example, “I’d love it if you stopped by my site sometime. The address is AmyLynnAndrews.com…” The goal here is to not sound sales-y but informative. (That’s why I think it should be an addendum you can throw in if it seems like they’re genuinely interested.)
    ·Use a tool to help. Buzzuka offers help if you’re not sure where to start.


    13. Monitor your brand and reputation

    Be active on social media so you know what others are saying about you.
    Another way to keep tabs on who’s talking about you is to set up Google Alerts. Use them to monitor your name, specific topics or keywords related to your niche.